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Marketing Things #8 | The 10 Marketing Newsletters I'm Reading Right Now
What makes for a good newsletter?While I can't speak for anyone else, here's what works for me...
The best marketing newsletters are written by practitioners and hands-on experts. Sometimes, the author's excitement can feel so contagious it pulls you into reading the previous issues, too. There's one more thing that I appreciate: strong personality. When reading newsletters – marketing or other – I like quirky and unconventional ideas. The world is too boring for soulless, boring newsletters. This said, below are the newsletters (in random order) that I'm always excited to see in my inbox. I hope you'll discover some new favourites! My fave newsletters1. Growth in Reverse by Chenell Basilio A weekly breakdown of a successful newsletter business & its growth journey from 0 to $$$. 2. The Performers by Aazar Ali Shad My fave newsletter on paid ads & Meta video ad trends. 3. Marketing Ideas by Tom Orbach Out-of-the-box marketing ideas and crazy experiments to expand your marketing mix. 4. B2B SEO & Growth with Annika Helendi B2B marketing and SEO tips from Annika, my go-to expert in organic traffic growth. 5. Elena Verna's Growth Scoop newsletter Subscribe if only for the sake of the memes. But seriously, some great growth marketing tips there. 6. A Smart Bear by Jason Cohen Long-form articles on building high-growth companies. Lots of useful frameworks. 7. Bram's Buzz by Bram Van der Hallen A great one for keeping up with the latest Meta ad updates & trends. I like it a bit less because it's a LinkedIn newsletter. As the name suggests, this one's about great copywriting examples and advice relevant to everyone wishing to write better. Actionable and well-researched advice on brand positioning + personal branding. The CXL marketing courses are the only ones I didn't regret buying. Keep up with their latest content via this newsletter. Got some other fave newsletters that everyone needs to know about? Hit reply and let me know! 💫 Coming up next week: My go-to marketing timeline templateIn next Friday's newsletter, I am going to share the marketing timeline planning spreadsheet template. I used it every single time when planning my clients' quarterly marketing activities. Merci! 🐿️This is the eighth Marketing Things newsletter and I appreciate all of you who have subscribed. Send your feedback and thoughts by replying to this email. Thanks for reading!
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Marketing Things by Karola
Become better at marketing, 1 week at a time.
Join my network of 15,000+ marketers and founders subscribed to the Marketing Things newsletter. You'll get 1 email every Friday with PRO-approved growth strategies and paid ad hacks.
You asked, I answer. This will be the most transparent newsletter I've ever written. (Yes, we'll also get to the money talks.) Two weeks ago, I wrote about my life as a freelance marketer and part-time writer. Many of you, readers, got back to me to share your own freelancing stories and ask further questions: on pricing, getting started, and more. Thank you! (If you missed the previous newsletter on freelancing, you may want to check it out here before continuing with this one.) Before I get...
What is the perfect work-life balance? For most people, I think, it would be never working at all. For better or worse, most of us do have to work. For most people, this means a full-time job. So, in a way, freelancing on a flexible schedule is a huge privilege. Could it also be a curse? For the past 3 years, I've lived on a strange annual schedule. I work on freelance marketing projects from September to May. That's 7-8 months. And then I take ca 4 months off to rest, work on my literary...
"If it doesn't sell, it isn't creative," David Ogilvy said in the 60s. He also said: "The consumer isn't a moron. She is your wife." This might still ring true today but only with the inclusion of husbands, friends, and smartphone algos. Be it as it may, the golden days of Mad Men are long past. In 2024, a brand can't just cover the prime advertising spots across the city in large billboards and watch their sales curve skip skywards. Getting people's attention has become more difficult. (Yet...