Accepting new marketing projects!

Just a quick FYI note that I'm back in business after a 4-month writing break and open to 2-3 new marketing consultation projects.

(If you're new to this newsletter, read more about my background here.)

• In September/October 2024, based in NYC: Doing intro calls, one-off auditing and small-scale consulting projects.
• From November 2024, based in London: All the above + large-scale projects, e.g. part-time CMO and week-on-week growth projects. Book the November project now to get it.

If you're unsure whether I'd be a good fit for your project (or what exactly you need help with), let's have a 30-minute intro call and take it from there.

Reach out on LinkedIn or at marketing@karolakarlson.com. Mention your brand + product, stage of business, and what you'd need help with.

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Ways to collaborate with me:

• Hire me as a visiting CMO / hands-on marketing consultant for the next 3-6 months. I’ll help you create a marketing & growth strategy as well as implement it for you.
• Hire me to conduct a 50+ page 360-degree marketing audit for your company.
• Hire me to organise a marketing workshop/training for your team.

Things I'm good at (self-taught + proven by hands-on experience):
​Marketing audits, marketing & growth strategy, brand strategy + rebranding, leading/hiring the marketing team, Meta/Google/TikTok advertising, reporting & tracking, email marketing, CRO + website design, SEO + content marketing.

Particularly, I enjoy working with both B2B and B2C tech companies and mobile apps. I do not work with crypto and gambling.

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Sorry for all the boring details!

Below are my TOP 3 past newsletters that are much more fun, insightful, and useful for improving your own skills as a founder or marketer.

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​#1 | Seasonal 2024 Marketing Budgeting Guide

While seasonality is different in every industry, the strategic tactics are still more or less universal. And that’s exactly what this guide will be about: understanding the basics of seasonal thinking and applying it in your own marketing strategy.

​Read the newsletter & get the planning template.
​​

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​#2 | 10 Audit Questions to Ask Your Marketing Team… Or Yourself

In the past five years, I have done 20+ marketing audits, for both B2C and B2B brands. And, of course, I always find problems that need fixing. However, there is a different level of priority to the problems.

The 10 auditing questions I'm going to share are focused on high-level strategy, mindset, and performance.

They are chosen to help you steer towards the right ways of thinking about your marketing.

​Read the newsletter here.
​​

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​#3 | B2B Edition: Spending €10,000 in 7 Days as Marketer

How would I spend €10,000 as a B2B marketer launching a new product?.

Let's do 2 scenarios:

• B2B product with a 14 day sales cycle (e.g. software products with monthly subscriptions)
• B2B product with a 90+ day sales cycle (enterprise-sale level products with high deal value and long contract periods)

​Read the newsletter here.
​​

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Thanks and bye!

This is my first marketing newsletter of the season. I'm already working on the next dispatch & a special project launching up in January 2025.

If you're curious what I did during the months off marketing consulting, check my literary blog. TL;DR, I've writing and finishing my MA in Creative Writing.
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​+ Connect on LinkedIn or Instagram for marketing advice and reading recommendations.

Thanks for bearing with me, sending all your kind feedback, and thinking along.

Merci! 🐿️
Karola