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Marketing Things by Karola

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Marketing Things #14 | Season final: 15 questions on freelance life answered

You asked, I answer. This will be the most transparent newsletter I've ever written. (Yes, we'll also get to the money talks.) Two weeks ago, I wrote about my life as a freelance marketer and part-time writer. Many of you, readers, got back to me to share your own freelancing stories and ask further questions: on pricing, getting started, and more. Thank you! (If you missed the previous newsletter on freelancing, you may want to check it out here before continuing with this one.) Before I get...

1 day ago • 12 min read

What is the perfect work-life balance? For most people, I think, it would be never working at all. For better or worse, most of us do have to work. For most people, this means a full-time job. So, in a way, freelancing on a flexible schedule is a huge privilege. Could it also be a curse? For the past 3 years, I've lived on a strange annual schedule. I work on freelance marketing projects from September to May. That's 7-8 months. And then I take ca 4 months off to rest, work on my literary...

15 days ago • 6 min read

"If it doesn't sell, it isn't creative," David Ogilvy said in the 60s. He also said: "The consumer isn't a moron. She is your wife." This might still ring true today but only with the inclusion of husbands, friends, and smartphone algos. Be it as it may, the golden days of Mad Men are long past. In 2024, a brand can't just cover the prime advertising spots across the city in large billboards and watch their sales curve skip skywards. Getting people's attention has become more difficult. (Yet...

29 days ago • 3 min read

Today, we're gonna talk about Meta ad creatives... But first, I'd like to say merci! to everyone who replied to the previous newsletter. It was encouraging to see how it resonated for so many. 💛 In case you missed it, read it here: Marketing Things #10 | Saying "no" in order to say "yes" And if you'd like to read more of my thoughts on life-related subjects, subscribe to my life-literature newsletter here. A new monthly dispatch is coming this week. 💌 Ok, on to this week's subject! Every...

about 1 month ago • 3 min read

This newsletter issue is going to be different. Because. Instead of marketing success, we'll be going to discuss failure. When visiting Paris in January, I found Sheila Heti's book Motherhood on my friend's bookshelf. The book isn't really about whether or not to become a mother. It is a book about meeting the expectations imposed on us by the society. One sentence stuck with me, and I've since read it many times over. "Only in our failures are we absolutely alone. Only in the pursuit of...

about 2 months ago • 4 min read

Imagine your marketing plan... ✅ Giving an overview of all the tasks & projects for the next 3-6 months. ✅ Including both large-scale projects and small daily tasks. ✅ Showing the ownership + progress for each task, and keeping the team accountable. ✅ Being so easy to use that you're really using it at your weekly and monthly marketing meetings. ✅ Giving an overview of unachieved deadlines, blockers, and people overwhelmed with too many tasks. This is exactly the 🔥 marketing timeline template...

2 months ago • 1 min read

What makes for a good newsletter? While I can't speak for anyone else, here's what works for me... Original content & suggestions Pro-level advice & actionable tips Beautiful aesthetics & design Learning something new every time Inspired feelings after reading The best marketing newsletters are written by practitioners and hands-on experts. Sometimes, the author's excitement can feel so contagious it pulls you into reading the previous issues, too. There's one more thing that I appreciate:...

3 months ago • 2 min read

We spent €10k on marketing last week. Let's spend €10k more. That's hypothetical, of course. In my newsletter last Friday, I shared 2 scenarios for launching a new B2C product with a €10,000 budget. If you missed out on this, you can access it below. 🔗 Marketing Things #6 | How to Spend €10,000 in 7 Days as B2C Marketer? 🔗 This week, we'll do the same exercise as a B2B brand. But first... 2x mini-updates 💫 In addition to marketing, I'm doing an MA in Creative Writing in London. And I've got a...

3 months ago • 4 min read

How to invest €10,000 in marketing in 7 days? 💸 The main issue for many marketers isn't the lack of budget. It's the doubt about how and how much to spend. If any of the following scenarios sounds familiar, keep reading: You are given X monthly budget (but the management) and told to spend all of it, maxing out on results. You are told to launch a product but not told how much marketing budget you have. You don't know how to calculate the optimal marketing budget for a new product/market...

3 months ago • 4 min read

I've learned a lot about newsletter marketing recently The pre-launch research took 50 hours. I spent another 100 hours on branding, design, and setup on the new newsletter platform. and it takes me ca 10 hours every week to write & send another newsletter. Has it been worth my time? – Yes. Social media platforms' reach keeps falling, and SEO is getting ever more competitive... The most reliable way to build an audience is with an email newsletter. As a marketer, you may have managed a...

3 months ago • 5 min read
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